Music WorX: Application phase: 5 May - 18 June 2025

Music WorX is Europe's first publicly funded incubator for start-ups in the music & tech sector. We offer effective start-up support for founders in the music industry.  Sebastian Twele from the SAE Institute Hamburg is once again a mentor for the start-up teams this year.

https://kreativgesellschaft.org/en/innovation-inkubatoren/inkubatoren/music-worx/

Music WorX is an incubator for early-stage start-ups from the music tech scene - and more than just a classic incubator programme: we believe that strong ideas need strong stories to succeed in the market. Over the course of three intensive months, we will support you in moulding your idea into a marketable vision with a clear narrative - and in making the right connections to bring this vision to the world.

The programme is divided into three phases:

Clarity - Define Your Focus (September)
You develop a well-founded vision that combines market demand, product idea and impact into a coherent overall picture. It's not just about the what, but also the why.

Storytelling - Craft Your Narrative (October)
Sharpen your communication skills: learn how to tell your story convincingly - visually, linguistically and strategically.

Connection - Build Your Network (November)
Activate your network, make strategically relevant contacts and position your idea in the industry.

Music WorX offers you space for real development with experienced mentors, a lively network and strong sparring partners at your side.

What you can expect:

Financial support

Each team receives up to 3,200 euros for support services to further develop the business idea. For the duration of the programme, each team also receives a total of 1,500 euros per month as a living allowance.

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Workshops, training and coaching

You will regularly meet with all teams in workshops and training sessions and receive valuable input on the following topics:

  • Product (Product Field)
  • Business model
  • Financing
  • Storytelling
  • Pitch training
  • Pitch deck
  • In addition, you can expect individual 1:1 sparring sessions with experts as well as advice and dialogue with experienced mentors from the music industry, tech and business.

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Jury and audience prizes

Two Music WorX pitches await you during the programme, giving you the chance to win a jury prize and an audience prize. 

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Networking and visibility

We bring you together with Hamburg companies and network you with relevant industry representatives. 

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The application phase has started! Apply now:

https://airtable.com/appTuxcjpQJiyW6mo/pagd1jbJFEkNyfyzE/form


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